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Twitter Unveils ID Tags

FILE: Twitter app logo is seen in this illustration taken, August 22, 2022.
FILE: Twitter app logo is seen in this illustration taken, August 22, 2022.

Twitter's new owner, Elon Musk, has announced that various clients will get different ID marks to differentiate between personal and other accounts.

Social platform Twitter is rolling out different "ID Tags" so users know at a glance who or what the account holder is.

Under the plan, government Twitter accounts will get a "grey" check by their name, while corporate users get a "gold" one. Individuals get "blue" checks."

The Musk plan says all verified accounts will be manually checked to ensure authenticity. It also provides that all verified individual accounts will have a secondary mark showing the owner belongs to a NGO if that organization confirms the person's presence.

This comes in the wake of Musk's announcement in early November that he plans to charge $8 a month for a verification "check mark" - which pranksters used to then impersonate celebrities, world leaders, and corporations.

For instance, one user pretending to be drug maker Eli Lilly and Co had tweeted that insulin would be free, setting off a drop in the company's shares and forcing it to issue an apology.

The turmoil led several companies including General Motors and United Airlines to pause or pull back ads on the platform. User growth on Twitter, however, is at an all-time high, according to Musk.

In response, Musk delayed implementation of the "check" feature, now tentatively scheduled to roll out on December 2.

Musk defends installing the "check" as a new revenue stream. Presently, 90 percent of Twitter's revenue comes from advertising.

Twitter has been in turmoil since Musk bought the social media platform for some $44 billion. His suggestions that content moderation rules would be relaxed prompted some advertisers to pull out.

NGO Media Matters asserts that half of Twitters top 100 ad buyers have suspended or plan to suspend buying space on the platform.

This report contains data sourced from Agence France-Presse and Reuters.