Social platform Twitter is rolling out different "ID Tags" so users know at a glance who or what the account holder is.
Under the plan, government Twitter accounts will get a "grey" check by their name, while corporate users get a "gold" one. Individuals get "blue" checks."
The Musk plan says all verified accounts will be manually checked to ensure authenticity. It also provides that all verified individual accounts will have a secondary mark showing the owner belongs to a NGO if that organization confirms the person's presence.
This comes in the wake of Musk's announcement in early November that he plans to charge $8 a month for a verification "check mark" - which pranksters used to then impersonate celebrities, world leaders, and corporations.
In response, Musk delayed implementation of the "check" feature, now tentatively scheduled to roll out on December 2.
Musk defends installing the "check" as a new revenue stream. Presently, 90 percent of Twitter's revenue comes from advertising.
Twitter has been in turmoil since Musk bought the social media platform for some $44 billion. His suggestions that content moderation rules would be relaxed prompted some advertisers to pull out.
NGO Media Matters asserts that half of Twitters top 100 ad buyers have suspended or plan to suspend buying space on the platform.
This report contains data sourced from Agence France-Presse and Reuters.