Jakapong "Anne" Jakrajutatip, CEO and biggest shareholder of JKN Global Group Pcl. is a celebrity in Thailand, starring in local versions of reality shows Project Runway and Shark Tank.
The acquisition is "a strong, strategic addition to our portfolio," said Jakapong, adding that Miss Universe, with its content, licensing and merchandising opportunities, plans to expand in Asia.
She has been outspoken about her experience as a [MTF] transgender woman and also set up the Life Inspired For Thailand Foundation to advocate for the rights to dignity and opportunities for transgender people.
JKN produces its own shows and distributes content in Thailand from abroad including documentaries and Bollywood dramas. Its shares jumped nearly 10% in early trade on Wednesday.
The annual beauty contest run by the Miss Universe Organization is broadcast in 165 countries and has been running for 71 years.