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EU, Google Seek Voluntary AI Rules

FILE: AI Artificial Intelligence words are seen in this illustration taken May 4, 2023.

BRUSSELS - Alphabet and the European Commission aim to develop an artificial intelligence (AI) pact involving European and non-European companies ahead of rules to govern the technology, E.U. industry chief Thierry Breton said on Wednesday.

Breton said he and Alphabet Chief Executive Sundar Pichai "agreed that we cannot afford to wait until AI regulation actually becomes applicable, and to work together with all AI developers to already develop an AI pact on a voluntary basis ahead of the legal deadline."

He also urged E.U. countries and E.U. lawmakers to finalize details of the Commission's proposed AI rules before the end of the year. Both groups have yet to start negotiations to iron out their differences.

The European Union and the United States plan to step up cooperation on artificial intelligence to establish minimum standards before legislation enters force, EU antitrust chief Margrethe Vestager said on Tuesday.