African Artists Leveraging Global Interest To Generate Revenue

Development experts say that Africa's creative economy is a significant driver of economic growth and job creation on the continent. The creative economy refers to sectors that involve the production, distribution, and consumption of creative and cultural goods and services. Oluwaseyi Ladele founder of Bombshelter digital services joined me to talk about ways for artists to leverage the current global interest in African cultural products to generate more revenue from their products.